Bilingual Kids

Bilingual Kids is a San Diego-based language immersion school for children, offering full Spanish, Mandarin, and ESL programs across multiple locations throughout San Diego County since 2008.

I embedded myself in their day-to-day as a social media manager, on-site photographer, and brand designer — building out their Instagram presence from strategy through execution.

That meant showing up on location daily to shoot original content, then bringing it to life through copywriting, graphic design, and I also built the company's branded templates.

On the branding side, I refreshed their visual identity with a new color palette, designed their Instagram Story Highlight covers, and created a library of graphic assets to give their feed a cohesive, polished look.

Every piece of content I created was scheduled and published as part of a broader strategy designed to grow their audience and reflect the warmth and creativity of their programs.

- Developed and executed an Instagram content strategy
- Wrote copy and managed scheduling and publishing
- Visited on-site daily as their photographer to shoot original content, delivered professional photos and short-form video to be used for social media.
- Graphic designed posts and developed reusable branded templates in support of ongoing content needs
- Devised a refreshed color palette
- Designed Instagram Story Highlight covers
- Created branded graphic assets for use across their feed

Content Creation

Post Examples

I designed graphic posts using Canva and Illustrator
I came onsite personally to shoot photos and video to be used for social media and their website.
I edited photos using Lightroom and Photoshop
I edited reels via Cap Cut and Premiere Pro
Additionally, I strategized all posts and developed a content calendar, content pillars, posting cadence, and templates for the brand to use.