Content Creation — Jenna Seng Creative Services

Wild Harvest & Restoration fund

The Loose Leaf Tea is an herbalism company specializing in medicinal herbal tea, coffee, and tincture blends. Over the course of 1.5 years, I served as their full-service marketing partner, managing every aspect of their digital presence.

I developed a unified digital marketing strategy that integrated SEO, social media, email, SMS, and content marketing. My work included building a consistent brand voice, content calendar, and sales cadence that connected their monthly promotions, featured products, and educational content.

Through these efforts, I increased Instagram followers by 178%, expanded reach from 6K to 750K accounts, and boosted email campaign conversions from 6% to 9.5%. Additionally, I increased the website SEO score by 65% and the site sales conversion rate from 1.5% to 4.5%.

- Developed social media strategy for Instagram, TikTok, and Facebook.
- Launched the brand’s TikTok account.
- Created and managed monthly content calendars.
- Produced all content, including graphic design, video shooting and editing, creative direction, and product photoshoots.
- Wrote all captions and optimized content for SEO best practices.
- Scheduled and published all social media content.
- Sourced UGC and Influencer creators and managed relationships
- Developed and implemented an email marketing strategy that included targeting new subscribers and segmenting the email list.
- Consistently sent two emails and one text blast per week.
- During peak periods such as Black Friday or flash sales, frequency increased to four to five emails per week.
- This approach resulted in raising the email marketing conversion rate from 6% to 9.5%.
- Performed an SEO audit of the website and social media pages.
- Developed targeted keywords and wrote blog content incorporating these keywords, resulting in an improved SEO score of the site by 65%
- Created keyword-targeted social media copy to enhance online visibility.