Tom Boy T’s
Tomboy T’s is a trend-setting online and traveling boutique specializing in curated vintage and boho clothing collections. For Tomboy T’s, I primarily completed a comprehensive audit of both their TikTok and Instagram accounts, assessing engagement and content effectiveness. Working closely with owner Marni from a social media coaching perspective, I created a detailed guidebook outlining strategy and best practices for both platforms. This resource was designed to empower her to confidently manage and grow her social media presence independently.
Additionally, Marni purchased an a la carte content shoot day, during which I conceptualized multiple content pieces and collaborated with her to shoot and edit the material. While we briefly tested having me schedule and publish posts, Marni preferred to take full ownership of managing her social media, so I focused on teaching her the skills necessary to do so effectively.
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Audited Instagram and TikTok accounts for performance and growth potential.
Analyzed content quality, engagement, follower demographics, hashtag use, posting frequency, and timing.
Assessed brand consistency, visual and video content strengths and weaknesses.
Provided recommendations for profile optimization, content strategy, and boosting follower engagement.
Delivered a detailed report with findings and growth strategies.
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Delivered a comprehensive step-by-step guide tailored for Tomboy T’s social media management
Included easy-to-follow instructions on how to create and schedule posts effectively
Provided clear guidelines on identifying and using trending audio strategically to maximize engagement
Outlined best practices specific to each major social media platform (e.g., Instagram, TikTok, Facebook)
Developed SEO-friendly caption strategies to enhance discoverability and audience reach
Recommended effective use of hashtags, including how to select relevant tags and the optimal number to use
Suggested timing and frequency of posts based on platform analytics and audience behavior
Emphasized consistency, brand voice alignment, and engagement techniques to foster community growth
Delivered the guide in an accessible format to ensure ease of implementation and sustainable content planning
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Organized and scheduled an in-person content shoot day in collaboration with the business owner
Coordinated logistics including location, equipment, and timing to ensure a smooth workflow
Worked closely with the business owner to identify key products and features to highlight
Directed and assisted in capturing high-quality photos and videos showcasing the products
Managed shot lists and ensured all planned content was successfully captured
Facilitated a creative and efficient environment to maximize productive use of time
Reviewed captured content on-site to confirm it met branding and marketing objectives
Provided immediate feedback and adjustments to optimize visual storytelling
Ensured alignment of content with the business owner’s vision and brand identity
Sample Social Media Audit
Content Creation Sample
This post is a sample of the work I did for Tomboy T’s while we were trialing having me manage the account on a more full-service level, including the content shoot, caption copywriting, and publishing trial.
It was thoughtfully planned and shot during our dedicated content shoot day, edited to enhance visual appeal, and paired with a carefully crafted caption that aligns with the brand’s voice. Finally, I scheduled and published the post.
This example showcases a full-service approach to creating consistent, high-quality content that supports the business’s marketing goals.
Static Posts
The business owner really loved relatable text posts on Instagram, but struggled to post them in a way that showed cohesive branding, so I designed her some cohesively branded text posts.
