Bed Death Valley Film

A short-film crowdfunding campaign: I led the social media strategy and content production process from concept development through execution. My role focused on building awareness for the film and creating engaging digital content that aligned with the project’s tone and audience.

I conducted trend and market research to develop content concepts tailored for social platforms, then collaborated directly with the film team on a dedicated shoot day, capturing content across multiple creative directions. In addition to content production, I set up the film’s TikTok account, developed the platform bio and branding direction, and managed a content calendar for both Instagram and TikTok rollout.

Beyond on-set capture, I coordinated with the film’s director and writer to source additional behind-the-scenes and promotional assets, editing together supplemental video content provided by the team. I also designed graphic assets for carousel posts and wrote all social copy and captions used throughout the campaign.

The content strategy generated strong engagement across platforms, with top-performing posts reaching 10.8K views, 1,748 likes, 128 saves, and 22 comments. Additional high-performing content earned 7,599 views with 1,016 likes and 64 saves, while another post reached 7,149 views alongside 555 likes and 14 saves.

Through a combination of strategy, content creation, editing, and social management, the campaign established a cohesive online presence that supported the film’s crowdfunding efforts and audience engagement.