campaigns
This page features case studies and sample campaigns showcasing projects where strategy, copywriting, content creation, and design come together under one concept.
Currently featured: a spec campaign built as a take-home assessment for a Marketing Manager interview at HomeState, a Southern California Tex-Mex restaurant group.
Homestate sample campaign
The Brief:
The ask was to build an integrated campaign concept for the opening of a new HomeState location in Long Beach, CA, covering four deliverables:
a campaign strategy one-pager detailing how I would handle marketing 4 weeks out from the opening of the location across social channels, email, and in store channels. This included pitching a press moment & creator collaboration.
a guest-facing announcement email
3 social content concepts with 1 executed
an in-store graphic asset
what i built:
"Welcome Home, Long Beach," a campaign built around a local giveback initiative, a signature location-exclusive menu item, and a four-week rollout plan written in HomeState's existing hospitality-first voice. Every deliverable was built to feel like it already belonged in the HomeState universe rather than something designed from the outside looking in.
Sample campaign presentation
document version of campaign
Executed social media concept
in-store graphic
