copywriting

This section highlights my copywriting work across social media, editorial, web, email, SMS, menu, instructional, and journalism contexts.

Rather than organized by client, the work here is organized by writing type so you can quickly find what's most relevant to you.

Social Media Copy

I've written copy for social across a range of brand voices, from playful and fandom-fluent to warm and educational. Highlights include live-tweeting for TurboTax during the 2025 Super Bowl

Clients include:

  • turbotax

  • M3 Creative

  • The Loose Leaf Tea

  • Bed Death Valley film

  • Bilingual Kids Immersion School

m3 creative

bed death valley film

the loose leaf tea

bilingual kids immersion school

turbotax

Community Management Copy

I've written outbound and inbound community management copy for major brand accounts including Meta Employment Brand (official meta linkedin account and all @lifeatmeta accounts) and Meta Content Studio (including Instagrams official accounts alongside @metaforbusiness and @instagramforbusiness accounts), for TurboTax, and for M3 Creative.

  • On Meta's official LinkedIn page,regularly wrote community management copy that sparked conversation threads of 20+ replies between users

  • For Meta for Business, wrote the outbound comment that earned the most likes of any comment in Q2 2026

  • For TurboTax, wrote an outbound comment on TikTok that became the highest-liked comment in TurboTax social media history, earning 40,000+ likes and $25,000 in earned media value

  • For M3 Creative, written outbound comments have earned 18,000+ likes

M3 creative

Account Bios

I've written social media account bios for the following clients:

  • M3 Creative

  • Bed Death Valley

  • tomboy t’s

  • the loose leaf tea

  • whr fund

Email and SMS Marketing Copy

For The Loose Leaf Tea, I wrote all email marketing copy (two emails per week) and all SMS text blast copy as part of a unified cross-channel marketing strategy.

Blog Copy

Instructional Copy

I've written instructional and guideline documentation for both corporate and small business contexts, including:

  • Instructional copy for Amazon's corporate recruiting department

  • A social media posting guidelines document for Tomboy T's

Sample of a posting guidelines document I created for tomboy t’s

Instructional copy I written during my time with Amazon

Editorial

As part of Wasserman's 3fold editorial team, I contributed to a monthly trend newsletter outlining three trends across the marketing landscape, spanning experiential, social, and other categories.

This was distributed monthly to clients and Wasserman's full brands and properties team.

PR and Journalism

I have a selection of PR and journalism writing samples from college coursework.

Sidebar Story on The Sackler family

Example of press release copy (school assignment)

News story developed from Twitter

Follow story on Richard Edelman

Mock issues management plan