social media management

This section highlights my work as a social media manager across entertainment, tech, consumer, nonprofit, and small business clients. The work reflected here spans the full scope of social media management: content calendar development, scheduling and publishing, community management, trend research, client-facing collaboration, creative briefing and review, analytics reporting, and account launches. Each client project is written out in detail below.

meta:

turbo tax

ge vernova grid software

the loose leaf tea

bilingual kids immersion school

bed death valley

wild harvest and restoration fund

tomboy t’s

Meta Content Studio | 2025 to 2026

Via Wasserman

Brands: Instagram Official, Meta for Business, Instagram for Business

Platforms: Instagram, Facebook, Threads

Tool: Sprinklr

  • Performed inbound moderation across three brand accounts receiving 200+ comments per day on Meta for Business and Instagram for Business accounts, and 5,000 to 10,000 comments per post on the official Instagram accounts

  • Sourced and executed strategic outbound comments on third-party content, targeting trends, cultural months, and specific communities per client direction

  • Delivered the highest-liked outbound comment of Q1 for Meta for Business

  • Produced weekly sentiment reports covering account health, key flags, top-performing posts, and top outbound comments

  • Performed crisis triage and client alerting as needed

  • Delivered trend roundups and flagged UGC opportunities to the client

Instagram Official Accounts

Instagram for Business

Meta for Business

Meta Employment Brand | 2025 to 2026

Via Wasserman

Brands: Official Meta LinkedIn account and Lifeatmeta accounts

Platforms: Instagram, Facebook, Threads, LinkedIn

Tool: Sprinklr

  • Scheduled and published approximately one post per day across all four platforms

  • Performed 50+ moderation actions per day on owned posts averaging 200+ incoming comments each post.

  • Executed 10 to 20 outbound actions daily on relevant off-page content, and succesfuly creating threads of 20+ comments of users

  • Monitored sentiment and performed crisis triage, alerting client when negative sentiment or spam volume spiked

  • Partnered with strategy on a Social Strategy Refresh deck pitched to the client

  • Collaborated with the analytics team to produce two quarterly business review analytic reports

  • Built conversation threads on the official Meta LinkedIn page that grew to 20+ replies

Meta Official LinkedIn

Life At Meta Accounts

TurboTax | Dec 2024 – Fall 2025

Via Wasserman

Platforms: Instagram, TikTok, Facebook, X/Twitter, Youtube Shorts

Tools: Sprout, Later, Plot

  • Scheduled and published approximately five posts per week per platform

  • Managed monthly content calendar in collaboration with strategy, built around the client's monthly brief

  • Briefed creative teams monthly alongside strategy and sat on creative reviews, providing platform-informed feedback

  • Pitched two to four trends per week to the client for content ideation

  • Produced rolling generational language reports compiling up-and-coming slang and verbiage for the brand's use

  • Assisted with SEO keyword research and ensured keywords were incorporated into post captions

  • Performed inbound and outbound community management, with one outbound comment earning 40,000+ likes and $25,000 in earned media value, the most liked outbound comment in TurboTax account history

  • Executed live community management and live-tweeting from the TurboTax war room during the Super Bowl and other major cultural events.

  • Coordinated asset collection with influencers including Issa Rae for campaign use

  • Built and maintained client relationships that have continued more than a year after the engagement ended

GE Vernova Grid Software | Dec 2024 – Dec 2025

Via Wasserman

Platform: LinkedIn

Tool: Sprout

  • Scheduled and published four to five posts per week

  • Created and managed a monthly content calendar.

  • Collaborated with strategy to identify cultural moments and conduct competitor analysis

  • Briefed creative teams alongside strategy and sat on creative reviews, providing critique from a social media expertise POV

  • Pitched community management to the client as a net-new service and led development of the program and internal approval process from scratch

  • Produced monthly analytics reports on account performance

M3 Creative | Dec 2025 – Present

Platforms: Instagram

Tool: Meta Business Suite

  • Managed monthly content calendar

  • Scheduled and published four to seven posts per week

  • Conducted ongoing trend research and deep entertainment industry research

  • Performed community management including inbound moderation and outbound engagement, regularly achieving viral comments with 10,000+ likes and top outbound comments exceeding 20,000 likes

  • Secured collaborated posts with influencers and on-screen talent through outbound relationship building

  • Produced monthly analytics reports on account performance

  • Grew account from 130 followers and 1,000 average monthly views to 800+ followers with a top post reaching 137,000 views, 9,000+ likes, 4,000+ shares, and 300+ reposts in six months

The Loose Leaf Tea | 2022 – 2024

Platforms: Instagram, Facebook, TikTok

Tool: Meta Business Suite

  • Managed existing Instagram and Facebook accounts and launched TikTok from the ground up

  • Scheduled and published four to five posts per week per platform

  • Managed monthly content calendar and performed community management across all three platforms

  • Conducted ongoing trend research and pitched trends to client regularly

  • Conducted market research to inform content direction

  • Produced monthly analytics reports on account performance

  • Results: Instagram followers grew from 6k to 70k, reach expanded from 6,000 to 750,000 accounts, email campaign conversions increased from 6% to 9.5%, website SEO score improved by 65%, and site sales conversion rate grew from 1.5% to 4.5%

Bilingual Kids Immersion School | 2023

Platforms: Instagram, Facebook

Tool: Meta Business Suite

  • Conducted an initial account audit before beginning management

  • Managed monthly content calendar and scheduled and published approximately three posts per week per platform

  • Performed community management and conducted market research throughout the engagement

  • Produced monthly analytics reports on account performance

  • First month results on Facebook: engagement +186%, views +174%, reach +442%, page likes +4%, 3-second video views +22,900%. On Instagram: reach +77%, content interactions +92%, profile activity +78%, business address taps +80%, external link taps +52%, followers +8%

Bed Death Valley film | Aug – Dec 2025

Platforms: Instagram, TikTok (launch)

  • Launched TikTok account, including setup, bio, and branding direction

  • Managed existing Instagram account alongside new TikTok

  • Developed content calendar for both platforms informed by trends and market research

  • Scheduled and published three to four posts per week per platform natively

  • Performed community management across both accounts

  • Grew TikTok to 300+ followers within the first month

Wild Harvest & Restoration Fund | Fall 2023

Platforms: Instagram, Facebook, TikTok (launch)

  • Launched Instagram, Facebook, and TikTok accounts, including full setup

  • Published initial posts natively across all three platforms

  • Built out content calendar to set the team up for ongoing management post-launch

  • Conducted market research to inform launch content and platform strategy

Tomboy T's | Spring 2024

Platforms: Instagram, Facebook

  • Briefly handled scheduling and publishing on Instagram and Facebook during a transitional period while owner prepared to take over management independently

  • Conducted a comprehensive audit of TikTok and Instagram accounts, assessing engagement and content effectiveness